Why Wahoo
Why Wahoo?
Your Results Will Be Exceptional
When you trust Wahoo with your Brand Strategy, your results will be exceptional. This work goes much deeper than logos, colors and fonts. It’s the reason you exist and why you matter to your clients. A Brand Strategy becomes the foundation of your business.
My team is flexible and can adapt to your situation, valuing the relationships you have made over the years. We will work directly with your marketing firm, graphic designer and web developer.
When there is a need for the best talent, I have you covered with a team of exceptional people. People who share the same values I do, bringing decades of experience in branding, marketing and strategizing to Wahoo.
Why Wahoo?
Your Results Will Be Exceptional
When you trust Wahoo with your Brand Strategy, you’re results will be exceptional. This work goes much deeper than logos, colors and fonts. It’s the reason you exist and why you matter to your clients. A Brand Strategy becomes the foundation of your business.
My team is flexible and can adapt to your situation, valuing the relationships you have made over the years. We will work directly with your marketing firm, graphic designer and web developer.
When there is a need for the best talent, I have you covered with a team of exceptional people. People who share the same values I do, bringing decades of experience in branding, marketing and strategizing to Wahoo.
The Wahoo Team
Tony Peyton
Brand Strategist
A Brand Strategist and thought leader for over 30 years, working with over 100 companies in BC and Western Canada in the development, creation and launch of their brands. Tony is insistent upon excellent results.
Jesse McClinton
CEO, Alter Ego Marketing
Jesse McClinton brings over 30 years of experience in building and growing successful marketing companies, with a deep understanding of what businesses need to thrive in the digital landscape.
Darren Hull
Brand Photographer
Darren Hull is one of BC’s best award-winning photographers and is the best Brand Photographer I know. He shoots memorable people and knows how to create a feeling.
Aidan Feddersen
Videographer
Aidan’s ability to create story-driven video goes well beyond the norm. He is gifted with an eye for detail and he is driven to grow revenue for the brands he works with.
The Wahoo Way
Wahoo is my full attention to your Brand. You can expect a richer, more valuable experience when you work with me to achieve your business goals. We always start with the foundation: A Brand Strategy.
Discovery
Your Brand Strategy comes together in a complete Brand Guide book, a resource you will reference through the years. It will guide your team with Brand elements, tagline, naming convention, and storytelling. A Brand Guide will be a living, breathing document within your culture and will be an important resource for your service providers.
Creation
We start with a Brand Audit. If you are a new business or have never taken the time to explore the values and reason you exist, a Brand Audit is the best way to get all the data into one place.
This requires some FaceTime together, whether that’s around a table in person or on Zoom calls. All stakeholders should be present through the discovery. This is where we do our best work to gather information on values, culture, product and services, profit over sales, uncovering your USP, target market, client behaviour /communities, current perception in marketplace, and expanding your reach.
Integration
Your Brand Strategy impacts current and future marketing tactics, website, SEO as well as any commitments already made for future sponsorships and contracts. It’s imperative we identify a key person to take on this role. Wahoo can fill as needed, acting as a Brand Manager for your business.
Hand Off
With a Brand Strategy complete and a Brand Guide in place, we will identify areas in your business that need addressing, in order of priority. This will hinge on your budget as well as best timing, knowing that your industry has seasons of light and heavy workloads.
Project Management
We know that execution can get messy. Wahoo loves taking the leadership role to get your Brand aligned over all touchpoints. We can develop and manage projects such as website, signage, advertising, merch and campaigns. Wahoo can help with clarifying your message, storytelling, as well as applications for awards in your industry that you’re currently missing out on!
KIND WORDS FOR WAHOO
GET STARTED WITH WAHOO
When you engage Wahoo, you’re bringing highly personalized attention in strategy, graphic design, photography and videography. My curated team of professionals share the same ‘workhorse’ value that I do, not stopping until the result is exceptional.