We’ve seen our company name on a ton of team jerseys over the years. It’s a common advertising tactic for many companies: advertise and support youth soccer means a win for everyone.

What is the secret to staff loyalty and reliability? I believe it’s different for every company. We employ a unique mix of people and build our own culture.

Warmth is an essential factor in a winning brand. We instinctively look for someone to smile at us. Think about babies. What makes a baby smile? Another smile.

As a leader and employer, you are giving life to your brand when you come through the door.
You are impacting your brand every day through your actions. Your team are your ‘Brand Ambassadors.’

Our company valued family and relationships. For that to come to life in a practical way and to gain a reputation of ‘treating our staff well’, we found ways to live out the value and not just state it on the wall.